Caitlin Clark

Collaborating with Gatorade, we proudly launched and crafted the signature look for the #1 WNBA draft pick and record-breaking athlete, Caitlin Clark.
Timer
We heightened anticipation by adding a countdown timer, ensuring fans are primed and ready.
8 HOURS!
Sold out in 8 hours.
Website takeover!
The sheer excitement generated by our post led to an influx of clicks from eager fans, ultimately crashing the website.
$3.1 million NIL-valued Caitlin Clark craze goes out of hand as Gatorade’s website crashes minutes after launch: “She broke the internet again”
Caitlin Clark teams up with Gatorade on new ‘Dream Big’ merch
Gatorade to release limited-edition Caitlin Clark water bottle and towel

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Impact

79%

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Impact